Thinking about growing your PR team?

Hire a journalist.

Bringing a journalist onto your PR team is one of the smartest moves you can make.

Why?

Because journalists come equipped with a unique skill set that can elevate your communications strategy:

✅ They apply the same rigour to pitches as they do to stories, ensuring quality and credibility.
✅ They understand how newsrooms operate, crafting stories that don’t just get picked up but truly connect with audiences.
✅ They’re quick learners who can break down complex topics into clear, engaging narratives.
✅ They know how to find and tell human stories with emotional resonance.
✅ They thrive in fast-paced environments, meeting tight deadlines without compromising accuracy.

While PR professionals with communications backgrounds bring immense value, adding journalists to your team creates a newsroom-like culture. This mindset fosters creativity, sharpens storytelling, and ensures your messages cut through the noise in today’s crowded media landscape.

If you’re ready to transform how your team approaches storytelling, think about bringing in a journalist. It could make all the difference.